Perhaps you are familiar with matcha powder but how is hojicha powder used in Japan? Like matcha powder, you often see it in ice cream, pudding, lattes, and baked goods such as cookies, cakes, donuts, etc... yes, there is room for creativity! If you would like inspiration, here is a recipe to bake hojicha roll cake. Using Zenkouen Tea Garden's hojicha powder will add yumminess to your cake!  Hojicha powder can also serve as an easy way to make hojicha (roasted green tea) quickly (and drink 100% of the tea).  Steeping recommendation A little scoop is attached to each bag. Use the spoon to scoop 1 heaping of powder (about half a gram) for every 100-150 ml of hot water. For cold steeping, use 1 teaspoon per liter of water. We also recommend that you use a small amount of water and mix with the powder into paste first to get rid of clumps.    Product info Ingredients: Roasted green tea Net weight: 100 grams Note: Grown without use of pesticides / synthetic fertilizers Region: Shimada, Shizuoka Prefecture   Recipes with Hojicha powder Hojicha Roll Cake Recipe Hojicha & Chocolate Coated Almonds Recipe   About the Tea Farmer Yoshimitsu Masuda spent the first part of his adult life working in a major farming cooperative where he learned firsthand about the danger of food additives and pesticides. Returning to the family tea farm in 1992 to learn tea making from his father and fellow tea farmers in Shimada, Shizuoka, he was deeply surprised at the amount of pesticides used in tea farming. Switching to organic farming was not an easy task; insects and disease plagued the first field he was given charge of, crop yield and leaf quality dropped, and he faced criticism from both family and other tea professionals. But he felt it was important to create tea that was safe for his own family to drink first. (Read more about Masuda-san's story here.) Today, built upon 25+ years of organic farming experience, Masuda-san produces tea that he is proud to call both safe and delicious and is passing his tea-making skills on to his children.