With only the finest grains, pristine water from the Cave Spring Hollow,and mellowed drop-by-drop through sugar maple charcoal. We proudly age in new, handcrafted white oak barrels, the same way we’ve been doing for more than 150 years. And our Tennessee Whiskey doesn’t follow a calendar. It’s only ready when our tasters say it is. We judge it by the way it looks. By its aroma. And of course, by the way it tastes. It’s how Jack Daniel himself did it over a century ago. And how we still do it today. - CHARCOAL MELLOWED - MATURED IN NEW, HANDCRAFTED WHITE OAK BARRELS - BALANCE OF SWEET AND OAKY FLAVOR