IZUMO MATCHA's "TAISYA" IZUMO MATCHA "TAISHA" is an introductory level matcha produced in Shimane Prefecture. It is characterized by its fragrant bitterness and vivid color. This matcha is also recommended for lattes. Strengths of rare Matcha from Shimane Prefecture This is matcha from Shimane Prefecture, which is rare even nationwide.It is produced in Izumo City, famous for Izumo Taisha Shrine. Shimane Prefecture has the shortest daylight hours in Japan, and the amount of ultraviolet rays is low, making this climate suitable for tea cultivation, resulting in tea leaves that are deep green and have less bitterness and astringency. Strengths of rare Matcha from Shimane Prefecture At IZUMO-SEICHA, they are not a large-scale mechanized factory, but a small team of elite people who conduct research every day and produce delicious matcha. They understand the characteristics of various varieties of tea and use our hands, eyes, and tongue, without relying on machines, to bring out the individuality and flavor of tea.