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Product Story
Design Ethos
For SS2025, GIRLCULT reinterprets global "clean-glam" trends through the lens of (Compendium of Materia Medica). This collection celebrates "healing through color" - where mocha-mousse nudes meet herb-inspired brights, all in breathable, skin-respecting textures that enhance rather than mask.
Key Innovations
🌱 The "Five Elements" Color Theory
Wood (Spring): Jade-tinged highlighters
Fire (Summer): Peach-blossom blushes
Earth (Transitional): Malt-brown contour shades
Metal (Autumn): Dewy mushroom-lippies
Water (Winter): Cooling azure-blue toppers
💫 Bio-Engineered Textures
"Second-Skin" Pigments: 70% plant-derived oils for zero-powderiness finish
Flex-Film Technology: Stretchable color that moves with facial expressions
Who It’s For
Skinimalists seeking 5-minute "your skin but awakened" looks
Cool/Warm Undertones (shades adapt to pH)
Cultural Beauty Enthusiasts who crave story-driven formulas
Usage Ritual
Prep: Apply after gua sha for enhanced absorption
Layer: Build from lightest to richest texture
Set: Lock with herbal-mist spray (included)
Preservation Wisdom
Store in dark, dry place (like traditional herb cabinets)
Avoid extreme temps - formulas thrive at 15-25°C
Brand Manifesto
This collection embodies (flow with natural cycles). Each product is a modern interpretation of:
"(Four Seasons, Five Flavors) color theory
"Dusty herb shelves" aesthetic
Included:
Hand-painted herbarium illustration packaging
QR code linking to TCM skincare rituals
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