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Shades EQ, equalizing conditioning color with a gentle, no-ammonia acidic formula, is a mix of direct and oxidative dyes that may be used to refresh all Redken permanent haircolor.Shades EQ is the only liquid acidic formula, which means: It’s the healthier way to tone – using acidic demi permanent color after lightening is best There’s no lift- so no need to worry about banding or harsh regrowth SEQ offers the best true violet acidic toners: check out shade 09V, the best true violet toner STYLIST FAVORITE FOR OVER 30 YEARS FOR THESE TOP REASONS: Ammonia-free formula, Acidic pH Liquid consistency is perfect for: toning, refreshing, and glossing Mix of direct and oxidative dyes Blend 50% gray with a sheer result Gentle processing for ultimate condition and shine

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