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WHY IT'S WOW
Value set of game-changing curl washday formulas with Profaxil-18 Complex™ “micro-dispersing tech” delivers springy, hydrated curls that feels weightless on the hair
100% clean, sulfate-free Hooked shampoo deeply cleanses hair + scalp, and helps anchor hair at the roots to reduce shedding
Penetrating Coco-Motion conditioner with Marula + Coconut Oil renews curls natural elasticity and bounce
Flo-etry Vital Natural Serum mimics hair's natural oils to moisturize + de-frizz curly hair, and reduces breakage by 84%
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