Revolutionize your eye makeup routine with the cleanest form of mascara on the market with only 7 ingredients, including a natural wax that doesn’t flake, peel or clump. Our best-selling, Cake Mascara 1930 is a water-activated, natural lash enhancer, eyeliner & brow definer inspired by a 100-year old formula and it’s packaging when it was first sold to women and makeup artists in the 1920s. Used regularly in the golden age of cinema, this long-lasting, swoon-worthy formulation didn’t even smudge under the hot lights on film sets! The new design ensures the cake doesn’t move as you make the paste and features as a double-ended tool with an angled brush and spoolie for the easiest application ever. ABOUT Inspired by a cosmetic product from the 1920s, our best-selling Cake Mascara will revolutionize your eye makeup ritual. Once used in the early days of cinema, this swoon-worthy formulation didn’t even smudge under the hot lights of film sets!Our beloved Black Cake Mascara -1920 is the cleanest form of mascara on the market. Made especially for sensitive eyes, the water-activated formula doesn't harbor or grow bacteria as it dries fully after each use. Made from a natural wax that blends effortlessly with your skin and lashes, Black Cake Mascara -1920 doesn’t flake, peel, or clump. Our long-lasting and water-resistant formula gives you dark, defined lashes that last all day. Lasting longer than a dozen tubes of regular mascara, this low-waste product comes in a recyclable tin that can also be refilled once empty. Plus, our unique formula also works as an eyeliner or eyebrow fill. Try our Mascara Brush Set – sold separately – for even more effortless application. Long-lasting and water-resistant Reusable or recyclable vintage makeup tin Brush applicator included 3-in-1 use as mascara, eyeliner, or eyebrow fill Meticulously formulated for sensitive eyes, safe for lash extensions Cruelty-free ‖ Paraben-free ‖ Gluten-free ‖ Mineral-Oil free ‖ Vegan ‖ Sustainably Made in California Classic Elegance. Modern Beauty. HOW TO USE Check out our complete library of tutorials HERE   INGREDIENTS Stearic Acid, Tromethamine, VP/VA Copolymer, Water (Aqua), Aluminum Starch Octenylsuccinate, Polysorbate 20May Contain +/- Iron Oxides (CI 77499), FD&C Black No 2 (CI 77266).