Nothing lasts forever, except the popularity of this timeless shade. Forever Red - 1925 gained traction in a time when women pushed past traditional societal expectations with bolder choices in fashion, beauty, pastimes, and even rights. The deep and balanced red hue has cool undertones and a semi-matte finish. Squalene and Vitamin E keep lips hydrated while Forever Red - 1925 supports how you defy expectations all day long. Triple pigmented, feather-proof, long-wearing satin finish Subtle vanilla flavor Enriched with Vitamin E and squalene Encased in a gorgeous gold metal tube Meticulously formulated for sensitive skin