At the end of World War II, women yearned for optimism and better days ahead. That yearning carried through into cosmetics with brighter shades of red with subtle touches of pink, as revived in American Beauty - 1945. This cool berry-red shade with magenta undertones feels uplifting and celebratory. Nourishing squalene and Vitamin E provide all-day hydration for this dawn-til-dusk semi-matte look that’s worthy of a Main Street parade. Triple pigmented, feather-proof, long-wearing satin finish Subtle vanilla flavor Enriched with Vitamin E and squalene Encased in a gorgeous gold metal tube Meticulously formulated for sensitive skin