<p><b>What it is</b>: A creamy, curl-enhancing shampoo that adds elasticity and moisture to curly or wavy hair.</p><p><b>Who it's for</b>: Anyone with curly or wavy hair.</p><p><b>What it does</b>: The moisturizing formula cleanses the hair and makes it soft and light, enhancing volume and shine and without compromising texture.</p><p><b>How to use</b>: Apply a small amount to wet hair and gently massage into scalp, length and ends of hair. Repeat if needed. After rinsing out, follow with Love Curl Conditioner.</p>