<p><b>What it is:</b> A silky, weightless formula that melts into the skin like a cream blush, with the soft focus, smoothing effects of a powder.</p><p><b>What it does:</b> The formula is highly pigmented, buildable and features a suede-like texture that applies evenly for seamless, mistake-proof application. Sweep it on for an instant flush of color with a soft-matte, skin-like finish that stays put for up to 12 hours. The silky-smooth powder formula melts into skin leaving a skin-like, soft-matte finish that never looks flat. It's airy and weightless for up to 12 hours of comfortable wear. The highly pigmented formula builds and blends effortlessly. It delivers a healthy flushed and diffused blush look that doesn't look or feel cakey, dry or patchy. It's water-resistant, sweat- and humidity-proof.</p><p><b>How to use:</b> Apply the face powder to cheeks for an instant flush of color.</p>