<p><strong>What it is: </strong>This buttery cream formula melts into skin and gives your cheeks a smooth, radiant finish.</p><p><strong>How to use: </strong>Apply to the apples of the cheeks for a natural flush using a blending brush. For sheer lip color, apply to your lips with a finger. For more coverage, apply with a lip brush. Certain shades can also be used as cream eyeshadow.</p>