RiseWell Mineral Toothpaste is a non-toxic, effective, and fluoride-free tube of toothpaste. The key ingredient is naturally-derived hydroxyapatite which binds to your teeth without toxicity or inflammation. Naturally flavored with essential oils, this minty toothpaste is even safe enough to eat! Wild mint flavored Fluoride-free, paraben-free, vegan & cruelty-free No harsh foaming agents; SLS & sulfate-free RiseWell strengthens and restores your tooth enamel Antiplaque & naturally whitening Naturally flavored with beneficial essential oils Safe enough to eat! When used twice daily, one 4 oz. tube lasts about 3 months