<b>A simple and natural shampoo.</b> <br><br> <p>The Loma Daily Shampoo is a naturally nourishing and cleansing daily shampoo to leave both the hair and scalp healthy. Perfect for all hair types, this shampoo is Loma's most effective solution for oily hair and scalps. With the help of citrus, the Loma Daily Shampoo thoroughly cleanses the hair and scalp while adding incredible shine and luster to each and every hair strand. This shampoo provides hair strands with nourishing and purifying, as well as thermal protection and excellent detangling abilities. Additionally, the Loma Daily Shampoo helps to enhance, protect, restore, and repair the hair's natural moisture balance. This shampoo harnesses the power of Aloe Vera, Quinoa Protein, and Safflower Oil. Aloe Vera has antioxidant, antibacterial, and anti-inflammatory properties and is also rich in vitamins and minerals that leave the hair and scalp healthy and well-hydrated. Safflower Oil is rich in natural Vitamin E, Omega-9, and Oleic acid which penetrate deeply into the hair strand to keep it hydrated and moisturized. Lastly, the Loma Daily Shampoo uses Quinoa Protein to repair the hair's cuticle and add shine, and moisture. This protein is rich in amino acids and is also gluten-free. This shampoo is safe to use on color-treated hair strands and is ideal for all hair types and textures.</p> <p><b>*Tangerine, Orange and Grapefruit Aromatherapy</b></p> <br> <li>LOMA’s Daily Shampoo and Conditioner are Loam's most cleansing, clarifying, and volumizing shampoo and conditioner.</li> <li>Using Daily Shampoo and Conditioner will add fullness and volume to finer textured hair but keep it lightweight and manageable.</li> <br><br> <b>Loma Daily Shampoo Features & Benefits:</b> <li>Safe for use on color-treated hair</li> <li>Shine and detangling</li> <li>Thermal protection</li> <li>Sulfate, soy, gluten, and paraben-free cleansing</li> <li>Naturally nourishing and purifying to leave hair and scalp healthy</li> <li>Enhance, protect, restore, and repair the hair's natural moisture balance</li> <li>Loma's most effective solution for oily hair and scalps; citrus thoroughly cleanses while adding shine and luster</li>