<b>Purple Toning Shampoo.</b><br><br><p>The Matrix So Silver Purple Shampoo is a rich, creamy violet-lathering shampoo. It deeply conditions as it gently cleanses the hair and leaves hair with remarkable shine, body, and manageability. Ideal for those with blonde, highlighted, grey, and silver hair tones looking to create that icy and cool-toned blonde of your dreams. It features ultraviolet pigments that instantly neutralize unwanted warmth, getting you one step closer to stunning bright summer blonde locks.</p> <ul> <li>Neutralizes brassy warmth and illuminates highlights.</li> </ul>