<UL><LI>Soy4Plex for the four signs of healthy-looking color</LI><LI> 100% gray coverage</LI><LI> Multi-dimensional shades</LI><LI> Long-lasting results</LI><LI> Deep conditioning</LI><LI> Reflective shine</LI></UL><BR/> <p>Clairol Professional Permanent Cream hair color offers up to 100% gray coverage and is enriched with our deep conditioning Soy4Plex formula to deliver long-lasting, multi-dimensional results with reflective shine. Our cream hair color nourishes and smooths as it colors for healthy-looking hair.&nbsp;</p> <p>Now available in &nbsp;new intermixable shades, Permanent Cream hair color gives you the freedom to create a radiant, personalized color with natural looking results.</p> <p>&nbsp;</p> <p><strong>Clairol Professional Help Line:&nbsp;</strong><span style="font-size:11.0pt"><span style="font-family:&quot;Calibri&quot;,sans-serif"></span></span><span style="font-size:11.0pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">1-800-221-4900</span></span></p> <p style="margin:0in 0in 0.0001pt"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Hotlines are open from 8:30am to 8:30pm Monday &ndash; Friday and 9:00am &ndash; 6:00pm Saturday &amp; Sunday EASTERN TIME.</span></span></p>