<UL><LI>No harsh chemicals such as peroxide, ammonia, ethyl alcohol, or PPD </LI><LI> 15% of all profits donated to charities focused on ending animal abuse </LI><LI> Bright Vivid and Highly Pigmented Colors </LI><LI> 100% vegan and 100% cruelty-free</LI><LI> Long Lasting (4 - 8 weeks)</LI></UL><BR/> <p>Arctic Fox color is long-lasting semi-permanent hair color that bleeds less than other semi-permanent brands, and contains added conditioners. The dye contains none of the harsh chemicals often found in other dyes, such as peroxide, ammonia, ethyl alcohol, or PPD. All Arctic Fox colors are 100% vegan and 100% cruelty-free, and 15% of all profits are donated to animal-centered charities.</p> <p>Arctic Fox color Purple AF was formerly known as Purple Rain.</p>