<UL><LI>Sustainable: Greener process to reduce environmental footprint</LI><LI> Long-lasting, high coverage & glossy results </LI><LI> Low Chemical: Partially of natural origin </LI><LI> Over 60% Plant-Origin Formula - See bottom label for exact % per shade</LI><LI> Cruelty Free</LI></UL><BR/> <p>Naturalism offers plant-based technology in a long lasting, rich gel formula that you can feel good about using. Each shade is over 60% Plant-Origin formula made from vegetal biomass from items like potatoes, corn and wheat. Since it is derived from partially natural origin it is low-chemical and also creates a greener process that considerably reduces environmental footprint which makes it a more sustainable option too!</p>