<UL><LI>Protect hair's inner structure during and after coloring </LI><LI> Rich crème formula with easy, no-drip application </LI><LI> Patented Auto-Protection Conditioning System </LI><LI> Luxurious, long-lasting color </LI><LI> Superb gray coverage</LI></UL><BR/> <p>L'Oreal Excellence Cr&egrave;me&nbsp;Permanent Hair color is enriched with special polymers, the conditioning agents are especially gentle to fragile, fine, dry, permanent waved and chemically relaxed hair. Make hair easy to detangle, manageable and silky to the touch. L'Oreal Excellence Cr&egrave;me&nbsp;Permanent Hair color has a unique foaming action that makes application a breeze.</p> <p style="margin:0in 0in 0.0001pt"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif"><b><u>L&rsquo;Oreal Help Line:</u></b></span></span></p> <p style="margin:0in 0in 0.0001pt"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">(800) 345-5014.</span></span></p> <p style="margin-bottom:12.0pt; margin:0in 0in 0.0001pt"><span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">9AM - 5PM EST, Monday-Friday</span></span></p>