<UL><LI>Vibrant color intensities provide 100% gray coverage for up to 8 weeks</LI><LI> Ideal for a bold captivating look with ultimate dimensional shine</LI><LI> Intoxicatingly rich palette of red, violet and indigo shades</LI><LI> Delivers 2X more shine (vs. untreated gray hair)</LI></UL><BR/> NEW Shades of Intrigue from AGEbeautiful Anti-Aging Permanent Liqui-Creme Haircolor is an intoxicatingly rich palette of red, violet, and indigo shades. The new vibrant color intensities provide 100% gray coverage plus a bold, captivating look, for ultimate dimensional shine. <p>&nbsp;</p> A healthy scalp is the foundation for healthy hair. Scalp sebum decreases by 50% as we age, causing the scalp and hair to become dry and dull. Our hair also experiences five other signs of aging. It loses volume, manageability, color, moisture, and shine. AGEbeautiful Anti-Aging Permanent Liqui-Creme Hair color is the first permanent liqui-cr&egrave;me hair color developed to fight all five signs of aging hair and is now formulated with antioxidant vitamin e, which helps your hair and scalp stay hydrated and moisturized. Plus, Melanin, Keratin Peptide, Silk Protein, and a patented conditioning technology helps to replenish hair with the essential components lost with aging. The formula penetrates deeply and absorbs quickly to cover gray 100%. With a complete palette of natural-looking shades to choose from, AGEbeautiful has superior gray coverage and hair feels fuller, silkier and radiates with shine.