<UL><LI>Rich, luminous color with excellent gray coverage</LI><LI> Nourishes and Conditions hair</LI><LI> Lasting color that doesn't fade</LI><LI> Not Tested on Animals</LI><LI> Cruelty-Free</LI><LI> PPD Free</LI></UL><BR/> <p>GVP Permanent Liquid Hair Color Compare to Wella colorcharm provides rich, luminous and lasting color that doesn&rsquo;t fade. Achieve brilliant color results with formulas that deliver excellent gray coverage while nourishing and conditioning the hair. Compare to Wella colorcharm and save!</p>