<UL><LI>Formulated with technology to lift, color and tone dark hair in one step. lift hair 3-4 levels in one step. Pre-lightening is not required</LI><LI> Intense, rich and long-lasting color designed specifically for dark hair (Recommended for levels 2-4)</LI><LI> 100% Fade resistant gray coverage with unparalleled hydrating action</LI><LI> Quick processing time of 30 minutes</LI><LI> Infused with peqi and argan oils </LI><LI> Formulated without bleach or lighteners </LI><LI> PPD-Free, Paraben-free, Cruelty-free and Vegan formula. (*Product not tested on animals)</LI></UL><BR/> <p>Ion True Tones for Dark Hair Permanent Cr&egrave;me Hair Color was designed specifically for dark hair, levels 2-4, to lift, color and tone the hair in one step. This incredible formula lifts 3-4 levels without having to pre-lighten the hair. Cr&egrave;me formula is easy to apply. This formula provides rich, intense and long-lasting color can be used to accent your all-over color or go all out for a bold statement.</p> <p>True Tones for Dark Hair Permanent Cr&egrave;me Hair Color is meant to be used on dark, virgin hair in order to get vibrant results.&nbsp;Pre-lightening hair is not needed on virgin hair.&nbsp;</p> <p>This product cannot lift existing color. If you are overlapping previously&nbsp;colored hair you will not get a vibrant hue. For best results, removed old color from hair&nbsp;before applying the dye.</p> <p>Violet has a red hue after it fades out. The violet is a dark plum shade almost like VR series.</p> <p>&nbsp;</p> <p><u>Ion Hotline: </u></p> <p>1-800-859-3112</p> <p>Our hotline is open from 8:00am to 5:00pm CST Monday &ndash; Friday.</p>