<p><strong>Value: </strong>$29<br><strong>Size: </strong>8.50 g, Full Size<br><strong>Product Type: </strong>Mascara<br><strong>Why You'll Love It: </strong> Inspired by hair rollers, this mascara curls, lifts, and gives you that wide-eyed look you love. With a unique Hook ‘n’ Roll™ brush that grabs even the shortest lashes and provitamin B5 to condition, it’s all about sky-high volume and lush lashes.<br><strong>How to Use It: </strong>Hold the wand with the curve facing downward. Wiggle from the base of lashes to the tip, rotating the wand as you go to match your eye's shape and coat every lash, even the inner and outer corners.<br><strong>About the Brand: </strong>Founded by two sisters in San Francisco, this quirky brand puts the fun back in makeup without sacrificing any of the quality. From iconic packaging to groundbreaking formulas, BENEFIT COSMETICS is beloved across the world for good reason.</p>