Clairol BW2 Powder Bleach Minimizes powder fly-away. Extra-fast lightening. Extra-Moist formula. Lets you create lustrous highlights, Balayage, Ombre and special effects in no time at all. • Takes blondes to paler-than-pale revs up redheads brightens-up brunettes. • Works quickly, easily and beautifully. An extra-strength powder lightener dedusted to minimize powder fly-away. Lets you create a full range of subtle-to-dramatic off-the-scalp lightening services. Makes applications neater, cleaner. • Contains a moisture-sealing humectant, so every application starts with easy mixing and a creamy-smooth consistency that stays super-moist. Perfect for lightening longer hair or for applications that need extra time.