Redken Shades EQ Cream a demi-permanent cream with a gentle, no-ammonia acidic formula of 100% oxidative dyes. What it does:• Shades EQ Cream:• Acidic pH• Correct and add condition to overly-lightened or damaged hair• Blend 50% gray with a deeper result• Can be used to refresh all Redken permanent hair color• Shades EQ Cover Plus:• Up to 75% gray coverage with demi-permanent results• Subtle brightening effect for more visible reflect• Maximum vibrancy with high reflective shades What else you need to know:• No-ammonia formula• 100% oxidative dyes provide maximum longevity• Rich cream consistency for more precise techniques, including lowlighting and color blockingWhy settle for less than number 1?• Shades EQ is the #1 Acidic Demi Permanent Hair color in the United States.• Shades EQ is the healthiest way to tone!• It is best to use an acidic demi permanent color after lightening hair as it offers gentle processing for outstanding condition and shine!• With Shades EQ, there is no need to worry about banding or harsh regrowth as acidic color does not lift.How to use:• Mix in a 1:1 ratio with 10 vol. Pro-oxide Cream Developer• May be applied with a bowl and brush or bottle• Shades EQ may be diluted with Shades EQ Cream Clear to lessen intensity or customize any shade• Process at room temperature for 20 minutes or up to 30 minutes for optimal gray blending• Follow with Color Extend Shampoo and Conditioner• Use Shades EQ Cream Clear alone for added shine or to lock previous color. Mix with other shades for less color deposit• Shades EQ Cover Plus Clear can be used alone for added shine with a subtle brightening effect. Mix with other shades for less color depositPRO TIP: Rich cream consistency and 100% oxidative dyes subtly brighten for up to 1 – 1 ½ levels of lift and up to 75% gray blending with demi-permanent results. Shades EQ Cover Plus should always be mixed with 10 Volume Pro-oxide Cream Developer.