CHI Ionic Permanent Shine Color Systems. Confidence has never been so easy with coloring. CHI Ionic Permanent Shine Color is the easiest and most reliable color line that you can imagine! There is no guesswork with complicated formulations because the formula is already pre-mixed for you in the CHI Ionic Color Tube! Formulating is just following the Four Easy Steps. These steps are logical, step-by-step sequences, which will guide you to achieve your target color with precise accuracy and predictability. Step 1: Determine the Natural Level You Are Starting FromStep 2: Determine the Level You Wish to AchieveStep 3: Determine the Tone DesiredStep 4: Determine the Volume of Developer NeededPerformance• Longer lasting color with unparalleled shine• Richer more vibrant reds• Sensational true brunettes• Fiery coppers• Pre-mixed Coverage Plus for 100% gray coverage• Exceptional High Lift Blondes for up to 5 levels of lift and depositConfidence• 4 easy steps to successful color every time• Easy and logical steps to achieve target color• No more complicated formulations• No more guessing• 87 luxurious vibrant colors for unlimited coloring possibilities• 8 pre-mixed additives for total control• To be mixed with CHI Color GeneratorAmmonia-Free• CHI Ionic Permanent Shine Hair Color has replaced hazardous ammonia with a mild, yet highly effective alkaline called MEA (Monoethanolamine)• When ammonia is mixed with peroxide it creates unstable gasses which leads to an unstable pH level• When MEA is mixed with peroxide, it DOES NOT create any gases and the color maintains a consistent pH levelHow to use:CHI Ionic Permanent Shine Color does not contain any ammonia, therefore a consistent pH is maintained during the whole coloring process. Farouk Systems has replaced hazardous ammonia with a mild, yet effective alkaline called Monoethanolamine = MEA.MEA will maintain consistent pH throughout the color procedure, therefore CHI Ionic Permanent Shine Color is a Non Progressive Color. Once the peroxide has released the oxygen, it becomes water and CHI Ionic Permanent Shine Color becomes color conditioner. Extra processing time with CHI Ionic Color will not change the color level or tone.