The world's first solid purple shampoo bar with Biotin! Safe for blondes, grey & white hair: color-treated, highlighted, & natural. Neutralizes unwanted brassiness and yellow undertones. Enriched with Biotin to boost shine, reduce dullness & strengthen your hair Enjoy smoother, stronger & more vibrant blonde hair after just one use!  Free of parabens, phthalates, silicones, sulfates, & artificial fragrance Reduces single-use plastic: saves two bottles of liquid shampoo/conditioner Made in the USA with quality ingredients PH balanced and safe for color-treated hair 4OCEAN CERTIFIED: For every shampoo or conditioner bar, 4ocean pulls the equivalent of one shampoo bottle’s worth of plastic from the world's oceans, rivers, and coastlines Ingredients: Sodium Cocoyl Isethionate, Sodium Methyl Cocoyl Taurate, Vegetable Glycerin, Hydrogenated Castor Oil, Guar Hydroxypropyltrimonium Chloride, Natural Fragrance*, Biotin (Vitamin B7), Violet No. 2 (CI 60730). *Natural fragrance derived from plants. Free of parabens, phthalates, silicones, sulfates, & artificial fragrance Fragrance: Orange Blossom & Jasmine