<p><b>What it is:</b> A toning shampoo that instantly neutralizes brassy tones, softens strands, moisturizes and adds shine.</p><p><strong>Who it's for: </strong>Ideal for all hair types, including color- and chemically-treated hair.</p><p><strong>What it does: </strong>The blonde-enhancing shampoo is the ultimate balance between color-toning pigments and essential moisture. It gives strands a brighter, more vibrant look. The shampoo is boosted with violet pigment, purple rice and moisture-rich squalane to restore essential moisture, brilliance and shine.</p><p><strong>Key ingredients:</strong></p><p>- Violet pigment and botanical extracts: brighten, reversing brassiness and dull tones</p><p>- Squalane: a superemollient that rehydrates hair and replenishes moisture balance</p><p>- Purple rice: conditions the hair and enhances shine</p><p><b>How to use:</b> Apply the shampoo to wet hair. Lather, then rinse.</p>