Risewell: No compromises, just results.Unlike many natural toothpastes, we didn’t just remove the toxic ingredients found in traditional toothpastes; we swapped in 100% safe and natural alternatives that clean and protect just as effectively.Dermatologist tested and clinically tested for irritationNO petroleum, parabens, artificial fragrance or preservativesRated ONE on the EWG’s Skin Deep Cosmetics Database, the lowest hazard rating a product can achieveNatural Hydroxyapatite ToothpasteIt’s different because it works: RiseWell toothpaste is made with naturally-derived hydroxyapatite, a mineral that makes up 97% of our tooth enamel and 60% of your bones and has been proven to strengthen and protect your teeth without fluoride.