Towards the late 70s Vivienne Westwood licensed some of her graphics from SEX/Seditionaries period (1974 to 1980) to Boy. This is why SEDITIONARIES label/labels are present on BOY clothing, or BOY labeled clothing designed by Vivienne Westwood. BOY and BOY LONDON is a clothing is a clothing label and store founded by Stephane Raynor in 1976. BOY was the punk clothing store to be found halfway down the King’s RD. Raynor briefly lent his hand to opening another framed store, PX, in 1978. Where under his guidance the scene surrounding him and his enterprises came to be known as the infamous ‘Blitz Kids’. Before returning his full focus to BOY LONDON in the 1980’s. The ‘BOY’ label was used in the 70’s and 80’s. The word ‘LONDON’ was added to the store and clothing label in the early 80’s.