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<p><meta charset="utf-8"><span data-mce-fragment="1">Wella ColorCharm's packaging utilizes a color-coded tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. A gentle floral fragrance for a more pleasurable coloring experience.</span></p>
<p><span data-mce-fragment="1"><meta charset="utf-8">The five tonal families are: Natural, Ash, Gold, Warm, and Red.</span></p>
<p><strong>Activator/Developer Sold Separately</strong></p>
<p><strong>Benefits:</strong></p>
<ul>
<li class="bullet-item jost-regular-16-px">Vibrant, long lasting, fade resistant results</li>
<li class="bullet-item jost-regular-16-px">Excellent gray coverage</li>
<li class="bullet-item jost-regular-16-px">Gentle floral fragrance</li>
<li class="bullet-item jost-regular-16-px">Deep conditioning</li>
</ul>
<p><strong>How to Use:</strong></p>
<p><meta charset="utf-8"><span>Mix Ratio: 1 part haircolor, 2 parts developer. Lighter than natural shade, first time application: Develop for 15 minutes, check, then process up to an additional 15 minutes or until color is even. Darker than natural shade, first time application: Develop for 30 minutes, check, then process up to an additional 15 minutes if additional coverage is needed.</span></p>
<p><span><u>Optimum Gray Coverage:</u></span></p>
<p><span>1. Select a shade level 8 or darker for best coverage; Lighter shades will create a translucent effect.</span></p>
<p><span>2. Shades from Natural or Gold Family will produce a more natural result with optimum coverage.</span></p>
<p><span>3. Mix with 20 Volume Well Color Charm Developer</span></p>
<p><span>4. Apply generously starting at the area with highest percentage of gray or most resistant.</span></p>
<p><span>5. Process for 30 minute, extend to 45 minutes if needed.</span></p>
<p><span>6. For better coverage on hair that is more than 50% gray, mix equal parts of a color in the Natural or Gold shade family, in addition to another Fashion Shade, such as a Red family shade, at the same shade level.</span></p>
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