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<p><meta charset="utf-8"><span data-mce-fragment="1">L'Oreal Excellence HiColor Permanent Hair Color is the first permanent hair color specifically created for dark hair (black to medium brown). Specifically developed to lift dark hair in one single step, without brassiness. This breakthrough technology lifts hair 3-4 levels. </span><span data-mce-fragment="1">True-to-shade color resists fading and has a quick processing time of only thirty minutes. No pre-lightening required. The end result is intense, long-lasting color.</span></p>
<p><strong>Benefits:</strong></p>
<ul>
<li class="bullet-item jost-regular-16-px">Developed to lift dark hair in one single step, without brassiness</li>
<li class="bullet-item jost-regular-16-px">Rich, smooth creme formula conditions and penetrates hair</li>
<li class="bullet-item jost-regular-16-px">Breakthrough technology lifts hair 3-4 levels</li>
<li class="bullet-item jost-regular-16-px">Intense, long-lasting color</li>
</ul>
<p><strong>How to Use:</strong></p>
<p><em> I<meta charset="utf-8">t is imperative that these shades be used alone. They must not be used in combination with other shades.</em></p>
<p>Wear suitable gloves. Measure 2.5 oz. of <a href="https://www.hansbeautystor.com/products/loreal-oreor-creme-developer" title="L'Oreal Oreor Creme Developer">Oreor 30 volume developer</a> into a plastic bottle or non-metallic mixing bowl. For relaxed hair, use 20 Volume developer only. Add entire contents of Excellence HiColor tube (1.74 oz.). Shake or mix until smooth and creamy. Use exclusively with the recommended oxidant, Oreor 30 volume (9%) maximum. Use only the proportions indicated.</p>
<p><strong>Application:</strong><span> </span>Always apply haircolor to dry, unwashed hair immediately after mixing.</p>
<p><strong>Virgin Hair:</strong><span> </span>Saturate the lengths and ends staying an inch away from the scalp, process for 20 minutes. Then apply to the root area and develop for 10 more minutes. </p>
<p><strong>Retouching:</strong><span> </span>Apply to the regrowth, develop for 20 minutes. Then apply to lengths and ends and process for an additional 5 to 10 minutes. Rinse with warm water until water runs clear and then shampoo. Do not use with metal tools (clips, comb, etc.) Rinse hair well after processing time.</p>
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