Shopping should be as unique as you are.

01One-size-fits-all deals don't work anymore

Generic coupon codes and mass promotions ignore what makes you unique. Your shopping experience should reflect your preferences, habits, and needs.

02AI can transform how we save

By understanding who you are and what you love, we can generate savings that are exclusively yours. No more hunting for codes that might work - just personalized deals created for you.

Letter from our founders.

checkmate founders
Left to right
Rory Garton-Smith (Co-founder)
Harry Dixon (Co-founder)
Elliot Rampono (Co-founder)

We built Checkmate because we believe shopping should evolve. In a world where AI can understand individual preferences and needs, why are we still using the same coupon codes as everyone else? We envisioned a platform where every member gets deals as unique as they are - where your savings reflect your style, your interests, and your shopping journey.

We're pioneering personalized commerce - where data and AI create shopping experiences tailored to each individual, not the masses.

With 5 million members and growing, we're proving that the future of shopping isn't about finding deals - it's about deals finding you. Our AI generates exclusive savings at over 350 stores, creating a new paradigm where loyalty is rewarded with personalization, not just points.

Our Mission

To transform shopping from a one-size-fits-all experience into a personalized journey where every deal is as unique as you are.

We believe the future of commerce is personal. By harnessing the power of AI and data, we're creating a world where your shopping experience adapts to you - generating exclusive savings based on who you are, what you love, and how you shop.

5M+

Members saving smarter

350+

Partner stores

10M+

Products with AI savings

Personalized is so much more

Checkmate uses advanced AI and data intelligence to create a shopping experience that's uniquely yours. No more generic deals or one-size-fits-all promotions. Our platform learns from millions of data points to generate exclusive savings tailored to your preferences, ensuring you always get the best value on products you actually want.

Social impact

Checkmate is dedicated to reducing the environmental impact that shopping has on the world.

We at Checkmate understand that 10% of annual global carbon emissions are directly attributed to the fashion industry. We don’t want to be a part of the problem; we want to help solve it, which is why we work with vendors like Richer-Poorer, Reformation, and Sézane that take action to lessen their environmental footprint and have similar views on sustainability and social responsibility.

We believe it is all our responsibility to leave our planet greener and healthier than it currently is.

Many of our partners are environmentally conscious because they incorporate the four pillars of sustainability: product development, supply chain management, waste reduction, and charitable partnerships. They include practices to reduce water and reusable or recyclable packaging and create products like recyclable denim and ethically sourced cotton.

By using data to create more relevant, personalized shopping experiences, we're also reducing wasteful purchases and returns. When people find exactly what they want at the right price, they make more thoughtful decisions - better for wallets and better for the planet.

If you are a brand that fits that cause, we would love to speak with you and help bring your mission to our community.

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