The designers of the first 990 were tasked with creating the single best running shoe on the market. The Made in USA 990v6 embraces this original mandate, with a series of performance-inspired updates. The upper dispenses with the standard midfoot saddle, allowing the suede and synthetic overlays to flow from heel to toe across the mesh underlay, for a speedy, streamlined look. While the evolved design marks one of the most dramatic changes from one generation model to the next that the 990 has ever seen, the greatest leap forward occurs on the inside. The addition of FuelCell midsole cushioning means that the evolution of the 990 can be felt as much as it can be seen. Mesh upper Suede and synthetic overlays Made in USA Style U990CA6 Founded in 1906 by William J. Riley in Boston, Massachusetts, New Balance started as the New Balance Arch Support Company, specializing in arch supports and other fit aids. Over the years it grew into a global athletic and lifestyle brand, known especially for its running shoes. Key to its identity is its commitment to fit: many models come in multiple widths, and New Balance still operates factories in the U.S. and the U.K. to produce its “Made in USA/UK” lines.