<p><b>What it is</b>: A soft and casual eau de parfum that was created by founder Rosie Johnson.</p><p><b>Fragrance story</b>: Leila Lou is the fragrance that started it all and is inspired by the classics: lazy mornings in bed and fields of flowers. It contains notes of pear, jasmine, and freshly cut grass and feels like your favorite pair pf blue jeans and white tee: sexy, casual and everyday. Leila Lou was created by founder Rosie Jane Johnston as her signature scent. Its named after her daughter Leila Lou.</p><p>'I created this fragrance when I was a makeup artist, and I wanted to wear something that was soft and casual and made me feel like I had eight hours of sleep and a long shower.' - Rosie Jane Johnston</p><p><b>Style</b>: Fruity, floral.</p><p><b>Notes</b>:</p><p>- Top: .pear</p><p>- Middle: jasmine.</p><p>- Base: freshly cut grass.</p><p><strong>How to use: </strong>Apply in the creases of your knees and elbows for a longer-lasting, stronger scent. After applying, avoid rubbing or dabbing skin. This breaks down the fragrance, causing it to wear off more quickly.</p>