<p><b>What it is:</b> A purple toning conditioner that neutralizes brassy hues while softening, moisturizing and adding shine to hair.</p><p><b>What it does:</b> The blonde-enhancing conditioner provides the ultimate balance between color-toning pigments and essential moisture.</p><p><strong>Key ingredients:</strong></p><p>- Violet pigment: violet pigment and botanical extracts brighten hair, reversing brassiness and dull tones</p><p>- Squalane: a super emollient that rehydrates hair and replenishes moisture balance</p><p>- Purple rice: conditions the hair and enhances shine</p><p><b>How to use:</b> Apply the conditioner to wet hair and wait three minutes. Rinse thoroughly.</p>