<p><b>What it is:</b> A twist on Charlotte's best-selling Pillow Talk lipstick, now available in limited edition shades with matte or satin finishes for you to choose from.</p><p><b>What it does:</b> Love Effect features Charlotte's iconic K.I.S.S.I.N.G formula, which means it's moisturizing and hydrating and leaves lips kissably soft. Encased in the sleek golden bullet we all know and love, reimagined in a collectible, limited-edition case topped by a heart-shaped jewel. Shades Naughty Talk and Kiss Talk feature a soft-satin shine, while Love Talk and Dream Talk have a matte finish.</p><p><b>How to use:</b> Start by applying your lip liner. Beginning on the outer corners, trace the liner just outside the natural lip line. Apply the lipstick either straight from the bullet or use a lip brush for more precision.</p>