<p><strong>What it is</strong>: An innovative eye color that delivers extreme pureness and density of color in one stroke for superior payoff, extreme comfort and a smooth finish.</p><p><strong>What it does</strong>: This creamy eyeshadow imparts a soft feel and light-diffusing effect with a non-dusting color that is easily layered or sheered. Long-wearing and crease-resistant, it glides on evenly and easily.</p><p><strong>How to use</strong>: Use dry only. To accentuate or heighten the color of your eyes, choose shades that offer a contrast so color will stand out. To take your look from day to night, add a deeper, more intense color and liner.</p><p><strong>Pro tips</strong>: To create a classic eye, use a lighter tone on your eyelid and under the brow bone, and add depth by accentuating the crease with a dark or medium shade. Smudge a deep shade at your lashline.</p>