<p><strong>What it is</strong>: A liquid matte lipstick conceptualized and developed by Lime Crime founder Doe Deere.</p><p><strong>What it does</strong>: Velvetines draws inspiration from Doe Deere's favorite flower—a red, red rose. Doe used to cut out rose petals and paste them onto her lips as a child. Richly pigmented, this French vanilla-infused formula glides on as a liquid and dries down to a luxurious, velvety matte finish that lasts for hours and hours. Touch-proof, kiss-proof and utterly addictive.</p><p><strong>How to use</strong>: Apply directly to lips. Remove with a waterproof makeup remover or oil.</p>