<p><b>What it is:</b> A matte lip stain with buildable color and barely-there feel for kiss-proof, 24-hour wear and lips that are more hydrated.</p><p><b>What it does:</b> The transfer-proof lip stain delivers matte coverage with 24-hour wear and an ultra barely-there feel. Now with a Color-Tint Complex of water-soluble pigments that ensures long-lasting hold and an even, vibrant matte color with buildable coverage for a customized look.</p><p><strong>Research rustles:</strong></p><p>In a clinical test on 24 women, after 8 hours:</p><p>- Lips are 49% more hydrated</p><p><b>How to use:</b> Apply the lip stain to center of your lips and blend out for even color. Define lip contours. Build up the intensity with each coat—the more coats, the deeper the intensity.</p>