<p><strong>What it is</strong>: A mascara that delivers thick, fluttery lashes that last.</p><p><strong>What it does</strong>: This oxygen-activated formula coats each lash in inky-black gloss, delivering fanned-out smudge-free curves that won't quit.</p><p><strong>How to use</strong>: Apply from the base to the tips of your lashes, moving the wand in a zigzag motion. You can apply multiple coats to build spectacular length, volume and curl.</p>