The Alter Ego Chrom EgoSilver Maintain Shampoo is a potent formula meticulously crafted to effectively counteract undesirable yellow tones, delivering exceptional results that endure for an impressive span of 5 weeks. This extraordinary shampoo, renowned for its anti-yellowing abilities, goes beyond mere restoration, revitalizing the radiance and vibrancy of your blonde shade while meticulously purging it from any unwelcome hues. Prepare to indulge in the lavish sensation of remarkably lustrous and glossy hair, reinvigorated and strengthened at its core. <br><br> <b>Benefits:</b> <li> Anti-yellowing neutralizing shampoo</li> <li> Ideal for all types of blonde, bleached, and grey hair</li> <li> Enriched with Purple pigment</li> <li> Neutralises undesirable yellow reflects</li> <li> Action up to 5 weeks</li> <li> Static electricity control</li> <li> Increased control during styling</li> <li> Urban Shield Technology</li> <li> Anti-pollution</li> <li> Creamy purple texture</li>