<UL><LI>Long-lasting, artisan-crafted salon color with beautiful multi-tonal results for all hair types</LI><LI> For best results, stay within two shades of your natural color</LI><LI> Thick cream color: no drips, no mess, no harsh smell</LI><LI> Cruelty-free: not tested on animals</LI><LI> Works in as little as 35 minutes</LI><LI> Sustainable packaging</LI><LI> 100% gray coverage</LI><LI> Made in Italy</LI></UL><BR/> <p>Color your hair with confidence with Madison Reed Radiant Cream Permanent Hair Color Kit. The award-winning hair color is formulated to deliver multi-dimensional color and 100% gray coverage for salon-gorgeous results at home. Plus, it's ammonia-free, cruelty-free, and made with ingredients you can feel good about including keratin, argan oil, and ginseng root extract.&nbsp;Best paired with Madison Reed Color Protecting Shampoo and Conditioner to nourish and lock in your vibrant color.</p> <p>Dermatologist tested, non-damaging to hair (according to an independent clinical study).</p> <p>When coloring your roots, pair with Madison Reed Color Reviving Gloss to add brilliant shine to your mid-lengths and ends.</p>