<UL><LI>Liquifuse Technology™ saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant</LI><LI> Intense color and up to 43% more shine</LI><LI> Easy to use with bottle application</LI><LI> Vibrant, long-lasting results</LI><LI> True-to-tone color</LI><LI> Permanent liquid</LI></UL><BR/> <p>Wella colorcharm&nbsp;packaging utilizes a color-coded, tonal family system, making shade selection easy! Liquid Permanent Hair Color time tested formulations ensure consistent, predictable results. Liquifuse Technology<span style="font-size: 10.8333px;">&trade;</span>&nbsp;saturates, penetrates and fuses with the hair to deliver vibrant color that is exceptionally fade resistant. Boasts a&nbsp;gentle floral fragrance for a more pleasant coloring experience.</p> <p><strong><u>Wella Help Line:</u></strong><br /> <span style="font-size:11.0pt"><span style="font-family:&quot;Calibri&quot;,sans-serif">1-866-722-4146</span></span><br /> <span style="font-size:11pt"><span style="font-family:Calibri,sans-serif">Our hotlines are open from 8:30am to 8:30pm Monday &ndash; Friday and 9:00am &ndash; 6:00pm Saturday &amp; Sunday EASTERN TIME.</span></span></p> <p>&nbsp;</p>