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<UL><LI>Finishing step to neutralizing warmth after lightening Up to 90% less breakage* </LI><LI>
*WELLA colorcharm lightener + permanent toner vs. lightener alone</LI><LI>
Free of animal-derived ingredients, parabens, gluten and phthalates.</LI><LI>
Perfects blondes with shiny, healthy-looking hair. </LI><LI>
Works on naturally blonde or pre-lightened hair.</LI><LI>
Seamlessly even tone from root to tip.</LI></UL><BR/>
<p>Discover your best blonde with new WELLA colorcharm Permanent Crème Toners. From the creators of the #1 permanent toner in the US,* these 8 new crème toner shades let you neutralize brass and perfect your blonde with up to 90% less breakage.**<br />
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With a selection of 4 icy blonde tones and 4 pastel blonde tones, you now have the freedom to express your creativity with subtle to bold blonde looks and perfectly even tone from root to end. </p>
<p>**WELLA colorcharm liquid toner is the No.1 permanent toner in the US. WELLA calculation based on data reported by NielsenIQ‘s Scantrack Service for Permanent Toner Protection Treatments segment, 52-week period ending 04/23/2022, Total U.S.xAOC and Sally Beauty Total Omni market, according to the NielsenIQ syndicated product hierarchy. Copyright © 2022 Nielsen Consumer LLC</p>
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**WELLA colorcharm lightener + permanent toner vs. lightener alone</p>
Save on colorcharm T16 Polar Ice Permanent Crème Toner with a Sally Beauty discount code
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