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<UL><LI>Long-lasting, artisan-crafted salon color with beautiful multi-tonal results for all hair types</LI><LI>
For best results, stay within two shades of your natural color</LI><LI>
Thick cream color: no drips, no mess, no harsh smell</LI><LI>
Cruelty-free: not tested on animals</LI><LI>
Works in as little as 35 minutes</LI><LI>
Sustainable packaging</LI><LI>
100% gray coverage</LI><LI>
Made in Italy</LI></UL><BR/>
<p>Color your hair with confidence with Madison Reed Radiant Cream Permanent Hair Color Kit. The award-winning hair color is formulated to deliver multi-dimensional color and 100% gray coverage for salon-gorgeous results at home. Plus, it's ammonia-free, cruelty-free, and made with ingredients you can feel good about including keratin, argan oil, and ginseng root extract. Best paired with Madison Reed Color Protecting Shampoo and Conditioner to nourish and lock in your vibrant color.</p>
<p>Dermatologist tested, non-damaging to hair (according to an independent clinical study).</p>
<p>When coloring your roots, pair with Madison Reed Color Reviving Gloss to add brilliant shine to your mid-lengths and ends.</p>
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