<UL><LI>Instantly smooths the cuticle and improves elasticity</LI><LI> Nourishes, repairs & locks in moisture</LI><LI> Provides long-lasting, luminous color</LI><LI> Contains precious Argan Oil</LI><LI> Rich gray coverage</LI></UL><BR/> One ‘n Only™ Argan Oil Permanent Color cream is a hair color breakthrough! Advanced micro pignments combine with precious argan oil for luminous color, rich gray coverage, brilliant shine, and unmatched conditioning. Argan oil penetrates deep into the hair shaft to nourish, repair and lock in moisture, instantly smoothing the cuticle and improving elasticity. The low-ammonia formula provides deep color penetration and longer-lasting, consistent results.