Welcome to stunning, no-fade shades that literally last all day. Our high-tech vegan formula hyper-stains for touch-up-free colour that just won't budge - while keeping lips soft and hydrated for hours. Choose from natural tints or check-me-out colour. Lips stay soft all day, as our alcohol-free formula hydrates where others dry. Colour won't transfer, fade or feather - and is waterproof too. Washes off with your regular cleanser. Vegan, cruelty-free and gluten-free. Responsibly formulated with safe ingredients.