Our new collaboration with Ruff Ryders highlights the enduring legacy of the iconic record label that housed some of the East Coast's grittiest and most iconic artists of all-time. Dominating the charts through the introduction of legendary artists in the late '90s and early 00's, the Ruff Ryders' iconic branding, style, music videos, and tracks are forever a part of Hip-Hop's legacy. Taking their lifestyle from the recording booth to the streets, their footprint in motorcycle culture only adds to the Ruff Ryders' lore.