Our latest solution that actively reverses weak spots in gums, even in areas of RECESSION! These weak spots can be painful, and avoiding them can severely limit good oral hygiene practices like brushing and flossing.Crest Pro-Health Advanced Gum Rescue Toothpaste’s soothing formula is specially formulated to make gums more resistant to gum damage and help reduce gum bleeding and inflammation even in areas of gum RECESSION. Protection in Areas of RECESSION: Helps treat gingivitis that if untreated leads to further gum recession;Advanced Antibacterial FormulaPlaque bacteria is one of the main causes of gum disease and Crest Gum Rescue protects against plaque bacteria for up to 24 hours thanks to the action of its antibacterial fluoride. *with twice daily brushingEffective Sensitivity Relief: The unique formula provides relief from tooth sensitivityGentle and Soothing Cleanse: The rich and gentle formula spreads easily across your mouth, giving you a soothing tingle while you brush for a calming, refreshing clean all dayAnticavity Protection: Crest’s Gum Rescue both protects teeth from weakening and strengthens already weakened enamelClinically Proven: Designed by dentists, our toothpaste is clinically proven for healthier gums, even in areas of recession